Accelerating Retail Industry Releases with Reliable UI & API Automation

Client Overview
A globally recognized technology company that offers a wide range of IT products and services to consumers, businesses, and public sector clients worldwide. One of their key platforms is a digital commerce solution that enables users to configure and purchase IT hardware with real-time region-specific pricing, inventory visibility, and order tracking. On average, the platform serves nearly 50 million users globally, managing software entitlements, license provisioning, and downloads at scale. The platform is integrated with backend systems for order processing, inventory management, and customer support, ensuring a seamless and personalized user experience.
To ensure stability during frequent releases and support quality at scale, the client engaged Jignect as their QA automation partner for regression, smoke and sanity testing automation. The engagement focused on automating both newly developed features and existing critical workflows across UI and API layers, enabling faster feedback cycles, improved test coverage, and reduced manual effort.
Business Challenges:
- Maintenance of existing UI and API automation scripts amid evolving product flows.
- Automation of newly developed features without impacting legacy coverage.
- Ensuring compliance testing across integrated workflows while maintaining regression stability.
- Continuous optimization of the automation framework for stability and performance.
- Managing test scalability and script reusability for long-term maintainability.
- Risk of mis-provisioned licenses leading to compliance and customer dissatisfaction.
Solution Provided By Jignect:
- Manual Validation Before Automation: Conducted comprehensive manual testing of new features to validate business workflows and identify early defects, ensuring a reliable foundation for automation.
- Script Implementation: Developed new feature automation scripts for both UI (using .NET with Selenium and Page Object Model) and API (using SpecFlow with REST integrations), following the existing BDD structure using Gherkin.
- Legacy Script Stabilization: Refactored and fixed broken or unreliable scripts by updating selectors, improving wait strategies, and removing hard-coded values with parameterized test data.
- Execution Time Reduction: Optimized slow test flows, reducing lengthy manual scenarios (20+ minutes) to automated scripts running in under 3 minutes, significantly improving turnaround time.
- Framework Enhancements: Improved tagging, added reusable step definitions, supported multi-browser configuration, custom reporting, and retry logic.
- CI/CD Integration: Enabled stable integration of test suites into Azure DevOps pipelines for automated daily smoke runs, sprint-level regression, and environment-driven execution.
- Cross-System Validation: Automated validation across multiple backend systems to confirm correct entitlement creation, license provisioning, and billing hand-offs.
Tools and Technology

Approach

Outcome & Benefits
| Aspect / Metric | Manual Testing (Before) | Automated Testing (After) |
| Regression Execution Time | ~20 min | ~3 min (85% reduction) |
| QA Effort During Releases | 100% manual effort | 30–40% reduction in manual effort |
| Go/No-Go Decisions | Slower, dependent on manual reporting | Faster, with integrated reporting and build-level results |
| Test Coverage | Limited across environments/branches | Improved coverage across multiple environments and feature branches |
| Test Execution Speed | Standard | 2x faster via optimized framework & parallel execution |
| Stability & Reliability | Variable, prone to human error | Increased stability and reliability across builds |
| Issue Traceability & Diagnosis | Limited logs & reporting | Enhanced with enriched reporting and logs |
| License Provisioning Errors | Occasional errors | Reduced errors, improving customer satisfaction & trust |
Conclusion
By enhancing the client’s existing BDD framework with robust UI and API automation scripts, and optimizing legacy components, the QA team enabled faster, stable and scalable test cycles. This reduced manual effort significantly, improved test stability, and ensured better quality coverage across releases – supporting the client’s need for speed and scalability in a dynamic digital ecosystem.
Witness how our meticulous approach and cutting-edge solutions elevated quality and performance to new heights. Begin your journey into the world of software testing excellence. To know more refer to Tools & Technologies & QA Services.
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